After sharing with you the story behind the Christmas decorations at Galeries Lafayette, we will now recount the tale of the festive paper displays at Printemps Haussmann.
The renowned Parisian department store, Printemps Haussmann, transforms into a magical paper universe to celebrate Christmas 2023. Under the theme "Christmas on Paper, Wishes Come True," this year, the store invites you to dive into a poetic and engaging world where paper comes to life to narrate the magical story of wishes.
The unveiling of the shop windows took place on November 9 in the presence of the famous actress Catherine Deneuve and revealed 11 dazzling displays, including four animated narrative scenes depicting the journey of enchanting wishes.
"The Call of Wishes" transports visitors in a majestic flight of winged messengers collecting wishes, while "The Processing of Wishes" showcases a machinery of letters orchestrated by animated owls and owlets. "The Waiting for Wishes" creates a scene with birds gathered above Printemps Haussmann, and "The Metamorphosis of Wishes" unfolds under the store's dome, with multicolored birds preparing the gifts expressed in visitors' wishes.
This year, Printemps Haussmann presents a breathtaking visual spectacle with 170,000 paper decorations, including 95 animated characters, 3.4 km of light garlands, and 170 carefully placed Christmas trees throughout the store. This initiative reflects Printemps' commitment to a recycled and environmentally friendly Christmas.
The shopping center also offers a magical experience for toy enthusiasts. From board games to collectible figurines, skateboards, and scooters, all the latest novelties and trends are showcased in the Toy sections. Floors dedicated to Men, Beauty, Home, and Children are perfect places to discover the ideal gifts.
To make the visit even more special, a series of animations are planned throughout the holiday season. Makeup and costume workshops, creative sessions for decorating Christmas trees, as well as toy demonstrations and giant board games are on the agenda. These activities promise to entertain both young and old while awaiting the opening of presents.
Printemps Haussmann transports us this year into an enchanting Christmas tale, where the magic of paper comes to life in every corner of the department store. An essential experience for those who wish to embrace the magic of Christmas in a unique and eclectic way.